BRAND RESEARCH

 These Brands represents what direction I’d like to go in with my own brand. Colour, in your face, making statements, freedom of speech. I would like my brand to be recognised as a high fashion brand. Ashley Anasmati will be a womenswear high end brand. These are the brands that has inspired my brand: 

OFF-WHITE c/o VIRGIL ABLOH™ is a fashion label rooted in current culture at a taste-level particular to now. With a specific opinion and not necessarily same with vision seasonal men's and women's collections are offered. Founded in 2012 off-white “everything in quotes,” as in, “everything is ironic and also the main recognizable design element on the clothes is chunky quotation marks.” 

Off-White makes clothes  that are what you might recognize as high fashion, but it’s better known for things like $1000sweatshirts; pricey, tongue-in-cheek phone cases; buzzy collaborations that help fuel the $1 billion sneaker resale industry; its signature, seemingly nonfunctional industrial themed belts; and its … experimental furniture. 

''All products are based in a concept that adapts from season to season. 

Manufacturing is based in Milan with a core value of the brand to be made from the best available and particular opinion regarding fabric, fit and fabrication.

The result is to be a young brand embracing the now in a sophisticated manner.”

Moschino

‘Moschino and his fashion label became famous for his innovative, colorful – sometimes eccentric – designs, for his love of fairies, for his criticisms of the fashion industry and for his social awareness campaigns in the early 1990s’. Franco Moschino relentlessly mocked the fashion system yet profited by it. He used shows as theater and humor as marketing. Garments were his picket-line placards: Everything from suits to tees were emblazoned with such slogans as Good taste doesn’t exist; he embroidered the words Waist of money on a jacket in place of a belt.

‘Burberry aims to maintain the integrity and vitality of its brand, while continuing to develop a business which remains relevant to ever-changing markets and consumer tastes. It uses a five-pronged approach strategy; namely “Leveraging the franchise”; “Intensifying the non-apparel development”; “Accelerating retail-led growth”; “Investing in under-penetrated markets”; and “Pursuing operational excellence”. The brand supports a relatively strong image that is synonymous with quality, style and elegance. Beautiful craftsmanship is contrasted with form and function, the brand appeals to people who appreciate the British clean, smart and timeless classic style. It exudes sophistication and elegance, and at the same time, maintains modern edginess and British sensibility. However, it is also associated with being old and boring among the y0unger target market’ 

Jeremy Scott 

When did you first understand that you were going to become a brand?

When M/M (Paris) created my first logo – that was when I first saw myself as a brand.

What are the Jeremy Scott brand values?

Fun, fun, fun!

How would you define the fun that the Jeremy Scott brand promises its customers?

My clothes are often colourful and whimsical, with a twist on the familiar, in a playful new way. I believe the fun is in every stitch!

How would you define the fun promised by the Moschino brand?

Haute cartoon!

How does Jeremy Scott cola taste?

Sweet, but with a kick!

What shape is the building for the Jeremy Scott hotel?

The same as my bust, of course.

What would be the slogan for Jeremy Scott, the brand?

Live the dream!

What cities are associated with your logo?

New York, Beverly Hills and Paris.

What’s the weirdest object you’ve put your name on?

A condom.

What’s the sexiest thing you’ve put your name on?

A condom.

What do you think about everybody in fashion, including editors, being their own brand these days?

More power to them!

On a scale from 0 to 10, how snobbish are you?

Maybe a two; I’m pretty chill.

What can you instantly recognize more of: logos or types of birds?

Logos outweigh birds, hands down – and I’m taking about all logos, not just fashion brands.

What are the perks of being a brand?

Well, I get a lot of love from people. It’s nice when you can make someone you’ve never met happy just by being you!''